Website Reports

Overview

Two reports about your online booking page's traffic and conversion, under Reports → Website, powered by the same underlying analytics data: Booking Performance and Traffic Analytics.

Booking Performance

Navigation: Reports → Website → Booking Performance.

Summary metrics: Total Sessions, Unique Visitors, Conversion Rate %, Unique Bookings, Pageviews, Avg. Pageviews per Session.

Also shown: a Booking Funnel chart (how visitors progress from landing on your page to completing a booking) and post-booking metrics.

Traffic Analytics

Navigation: Reports → Website → Traffic Analytics.

What it shows: Traffic Sources, Sessions Over Time, Device Breakdown, Browser and OS charts, Hourly Traffic Patterns, Session Quality Metrics, Day-of-Week distribution, and a Social Media referral chart.